More high-quality business programs became available for the IBM PC than for any other microcomputer. The IBM PC became the best-selling microcomputer for business. The IBM PC was a smashing success: IBM quickly became the #1 microcomputer company - and Apple dropped to #2. IBM didn’t announce it to the public until August 12, 1981. His team examined everything created by the other microcomputer companies (Apple, Radio Shack, Commodore, etc.) and combined their best ideas, to produce a relatively low-cost computer better than all competitors.ĭon’s team developed the IBM PC secretly. The winner was the research team headed by Philip "Don" Estridge in Boca Raton, Florida. To invent the IBM PC, IBM created three secret research teams who competed against each other. When lots of IBM’s customers began buying Apple 2 microcomputers to do Visicalc spreadsheets, IBM reacted by developing an improved microcomputer, called the IBM Personal Computer (IBM PC), which did everything that Apple 2 computers could do, but better. IBM’s first microcomputers, the IBM 5100 and IBM System 23, weren’t taken seriously - not even by IBM. IBM ignored the whole concept of microcomputers for many years. IBM quickly became the #1 computer company - and Sperry’s Univac dropped to #2.Īll of IBM’s early computers were large. To react, IBM quickly invented its own computers, which were more practical than the Univac. (which later merged with Sperry) developed the Univac computer and convinced the Census to use it instead of IBM’s non-computerized equipment. IBM sold lots of business machines, especially to the U.S. That’s how the name "International Business Machine Corp." - IBM - was hatched. To be bigger than "National", he called his company "International" to be bigger than a "Cash Register" company, he bragged that his company would sell all kinds of "Business Machines". He’d been a salesman for National Cash Register (NCR) but was fired, so he took over a competing company (CTR) and vowed to make it even bigger than National Cash Register. IBM never creates a new kind of computer instead, IBM watches its competitors’ products, notices which ones sell well, and then designs a product that meets the same needs better.Įven IBM’s own name is a reaction. IBM bases its entire marketing strategy on one word: react. The most popular microcomputers are made by IBM and imitators.
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